This is just too good to pass up. If you watch any amount of TV you know who Billy Mays is. If not, here’s a quick refresher:

Well now he’s pushing health insurance—calling it the most important product he has ever endorsed. I present:

The non-verbals, moving charts, and great promises are superb.

However, it is complete underinsurance. And it’s too bad because the market they are targeting probably has no idea how far $1000 of annual surgical coverage goes (the cheapest plan). The most expensive option covers up to $6,000. Anyone checked the cost of a bypass surgery lately?

Here’s the company’s website. Here’s the summary of insured benefits. And of course the extra special offers.

When he says affordable, he means health insurance you can actually afford.

Capitalism at its best.

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