Hi there, I'm Drew Weilage and I'm working to make healthcare better for patients.
This is a blog with links to healthcare goings on, trends, and uncategorized interestingness as well as attempts to filter my own healthcare thinking through essay.
I am greatly aware of my idealistic, naive even, views on a number of topics. But frankly, I think healthcare is in dire need of more of the "what's possible/what could be" type of thinking. I'm greatly protective of my unabashed idealism but always open to reason and discourse about any of it.
This is round two of my blogging life, the first being archived here.
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One of CareMore’s critical insights was the application of an old systems-management principle first developed at Bell Labs in the 1930s and refined by the management guru W. Edwards Deming in the 1950s: you can fix a problem at step one for $1, or fix it at step 10 for $30. The American health-care system is repair-centric, not prevention-centric. We wait for train wrecks and then clean up the damage. What would happen if we prevented the train wrecks in the first place? The doctors at CareMore decided to find out.
CareMore is awesome. Healthcare delivery doesn’t suffer from a shortage of ideas, or even a shortage of ideas that work, it suffers from unwillingness. I love when interventions that demand more staff and more tools and more effort work. By “work” I mean financially beneficial to providers. Sooner or later the powers that be will know it too and the incentives will begin to shift.
Whole Foods Market is moving into the preventative health care market, testing membership-only “Wellness Clubs” in five US markets over the next three months.
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Members will pay a one-time fee of $199 and monthly dues of $45. In exchange they can attend classes on nutrition, health and cooking, and receive 10% discounts on 1,000 healthy food items in the store.
If the test period is successful, Whole Foods says it will expand the program to 10 more markets in 2012 before going national in 2013. (The company has 310 stores nationwide.)
I have this suspicion that healthcare delivery organizations are going to look at this five years from now and wonder how they got beat on “wellness.” The reason will be one that this economic spate has made popular: out-innovated by those willing to think differently. A wellness focus makes little economic sense at this moment. But it will. It will.
Conviction-driven thinkers on all levels of an organization, from the C-suite to executive assistants, want to share their specific visions more than they seek fame or power. They don’t just think they have a good idea, but they believe passionately that their concept is worth making real. The beauty of these types of thinkers (and doers) is that they can explain why they want to develop the products they’re developing, and why they want to launch initiatives that they’re launching—both internally and to the world. Even when their ideas might not be the most original (remember, the Kindle was not the first e-reader; the iPod was not the first MP3 player; Google was not the first search engine; Facebook was not the first social network), their passion and their vision on how to improve the world or even the everyday quality of life in your company’s workspace are likely focused. They are likely engaged. As a result, they can be very persuasive. Such a mixture of focus, engagement, and persuasion, more than creativity alone, is what brings ideas to market, and also to the right audiences at the right time.
I’m not expecting a great majority of hospitals to be on the mobile bandwagon anytime in the appropriate future, but consider this infographic by Mashable. Most organizations, at this very moment, are ridiculously difficult to find on the mobile web or in an app store.
Jason Fried (37 signals) posted a list of questions he asks when reviewing a design. I couldn’t help but think that the questions would be beneficial to ask when we think about doing anything new in healthcare. You know, to inject the missing patient perspective from our great ideas and implementations. Even the techy ones have an equivalent in real-world experiences.
- What does it say?
- What does it mean?
- Is what it says and what it means the same thing?
- Do we want that?
- Why do we need to say that here?
- If you stopped reading here, what’s the message?
- What’s the take away after 8 seconds?
- How does this make you feel?
- What’s down below?
- How else can we say this?
- What’s memorable about this?
- What’s that for?
- Who needs to know that?
- Who needs to see that?
- How does that change behavior?
- What’s the payoff?
- What does someone know now that they didn’t know before?
- How does that work?
- Why is that worth a click?
- Is that worth scrolling?
- What’s the simpler version of this?
- Are we assuming too much?
- Why that order?
- Why would this make them choose that?
- What does a more polished version of this look like?
- Why would someone leave at this point?
- What’s missing?
- Why are we saying this twice?
- Is it worth pulling attention away from that?
- Does that make it clearer?
- What’s the obvious next step?
- How would someone know that?
- Would it matter if someone missed that?
- Does that make it easier or harder?
- Would this be better as a sentence or a picture?
- Where’s the verb?
- Why is that there?
- What matters here?
- What would happen if we got rid of that?
- Why isn’t that clear?
- Why is this better?
- How can we make this more obvious?
- What happens when this expands?
- If we got rid of this, does that still work?
- Is it obvious what happens next?
- What just happened?
- Where’s the idea?
- What problem is that solving?
- How does this change someone’s mind?
- What makes this a must have?
Matt Berg, mobile health technology director for ChildCount+ was asked a question by Samantha Michaels:
What’s something that most people just don’t understand about your field?
What’s possible. I think we’re still just wrapping our heads around what universal connectivity will ultimately mean. By universal connectivity, I’m referring to a state where the majority of people in the world are connected to the Internet with what amounts to a full multimedia computer in their pockets. Just think about that! It will happen sooner then we realize, and it will have huge social, economic, and developmental ramifications.
Hellooooo hospitals. Tom’s back, and it’s a good one.
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